The average cost of a standard motorcycle service is €120. As well as the chance for workshop to build new business relationships with motorcyclists who are also likely to own other types of vehicles. With over 43 years of experience in providing the aftermarket with technical data tools they require, Autodata saw a great opportunity for workshops to extend their business value amongst customers who own both cars and motorcycles.
The aftermarket tends to assume that most motorcycle owners want to, or even have the skill and knowledge to maintain their own motorcycles as they are easier to service and repair than other vehicles – a misconception, says technical automotive information provider Autodata. Approximately 95% of motorcycle owners also owning other vehicles, a key opportunity for repeat custom is being missed by workshops who aren’t currently servicing motorbikes.
